A Spanish campaign to raise awareness about the multiple values of livestock
On the 26th of November at 12:00, the Spanish campaign #RealidadGanadera (the reality of livestock) will be launched. This campaign aims to inform the public about the social and economic value of the livestock sector in Spain, highlighted with scientific evidence. It will deconstruct preconceived ideas and fake news that can be read about livestock, one of the most demanding sectors in terms of animal welfare, environment, providing consumers with quality, healthy and safe products. Consumers need scientific, unbiased facts, which will be provided through this campaign.
A website, containing all the information on Spanish livestock, will be made available on the 26th of November: www.realidadganadera.es.
The initiative has been created by a group of agri-food organisations including Interpalm, the Spanish Interprofessional Association of Fat Palmipeds, one of Euro Foie Gras’ members. This campaign is the Spanish version of the European #MeattheFacts campaign, launched last year by a consortium of European associations, including Euro Foie Gras.